After our participation to the « Who’s Next & Premiere Classe » fashion show in Paris in September 2017, the « Pure London » agents contacted us with a stand proposal in their fashion trade show. Following a brief study, Fonem Textile has agreed to have a booth in this unique fashion and sourcing trade show in the UK.
Your favorite brand for winter accessories, Fonem, presented its autumn-winter collections at booth number S54 at Gallery level alongside other accessory designers in the Olympia London exhibition center from 11th to 13th February 2018. Visitors of the show discovered the Fonem brand with its more than 300 models including hats, scarves, gloves and headbands.
WGSN, official partner of the evenement, organized the fashion shows during Pure London to present a range of the fashion trends of the season. For this year’s podium, WGSN has chosen 6 beanies from our brand Fonem. 3 beanies were seen in the « Worldhood » scene, and 3 others in the « Human Nature » scene during daily catwalks. The men and women beanies of Fonem were really appreciated by the spectators.
Burak Oztas, Fonem‘s Regional Manager for Europe, said the brand was well received by visitors: « I think that we had a good differentiation with our wide selection and attractive prices for such quality. It was a good opportunity for us to introduce our brand and present our products. Surely, we’ll be there next year to reach more buyers ».
We present you a short video of the event: